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PRESS RELEASE
21-Sep-2010
Mocapay Enters Spa and Salon Industry with Mobile Marketing and Loyalty Platform
 
 
The Oxford Club, Spa and Salon, Smooth Skin Centers and Two Ten Nail, Wax and Dry Bar Implement Mocapay Mobile Suite to Engage Consumers
Denver, Colo., Sept. 21, 2010— Mocapay today announced its entry into the spa and salon industry through partnerships with Denver-based The Oxford Club, Spa and Salon, (the Oxford Hotel's exclusive day spa and salon), Smooth Skin Centers and the Two Ten Nail, Wax and Dry Bar. Recognizing the need to better reach their customers both in and out of the salon, these innovative leaders can now offer 360° interactivity to attract and retain customers.

"The beauty industry is known for having a very loyal customer base," said Kevin Grieve, CEO of Mocapay. "In today's digital culture, no business vertical is excluded from taking advantage of what mobile has to offer. By effectively marketing to customers using the Mocapay platform, spas and salons can increase loyalty and attract new customers. Mocapay continues to demonstrate to merchants, across multiple industries, how mobile can benefit their business and their customers."

Traditional marketing techniques are no longer effectively reaching, engaging or influencing customer's buying decisions. Using Mocapay's mobile suite, spas and salons will be able to target their customers with exclusive specials, appointment reminders and loyalty perks before, during and after transactions, both in and out of the spa. Customers will be able to pay using their mobile device, check transaction history, reload their account balances and participate in mobile-to-mobile gifting and accrue loyalty rewards from the convenience of their mobile phone.

"With Mocapay's Software-as-a-Service (Saas) mobile suite, spa and salon owners will now be able to strengthen their customer loyalty programs and extend their brands without investing in expensive hardware, " said Kevin Grieve, CEO of Mocapay. "The spas and salons using Mocapay will integrate Mocapay's web-based virtual terminals into their existing PC terminals so the mobile platform can be deployed immediately and cost-effectively."

Mocapay's mobile solution is the only patented marketing and payment solution that allows merchants to create mobile marketing campaigns that, in return, provide relevant customer information beyond traditional demographics to actual purchase patterns including recency, frequency, and monetary value. This allows merchants to provide targeted rewards that are tied to customer profitability.

About Mocapay

Mocapay is a mobile platform for innovative merchants that offers an integrated marketing and sales solution to enhance the lifetime value of a customer. The platform addresses merchants' need for a new channel that will broaden their loyalty and gift programs by mobilizing sales and marketing to reach customers anytime, not just at the point of sale, encourage purchases and build a stronger brand affinity. For innovative financial institution issuers, Mocapay reduces the implementation time, support complexity and costs associated with secure mobile payments increasing and accelerating consumer and merchant adoption.  Based in Denver, Mocapay is a privately held, venture funded company founded in 2006. For more information, visit www.mocapay.com.
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