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| NEWS ANALYSIS | | 08-May-2012 | | | TomTom, RIM Team up for Realtime Traffic |
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Connected GPS-enabled devices such as PNDs (personal navigation devices) and smartphones have changed the way we commute. By providing realtime, often hands-free, traffic data and turn-by-turn directions, M2M (machine-to-machine) technology helps us run our lives and businesses more efficiently.
At CTIA, TomTom, www.tomtom.com, announced that RIM (Research In Motion), www.rim.com, is using TomTom’s realtime traffic services for BlackBerry applications:
TomTom today announced that RIM is using TomTom’s realtime traffic services for BlackBerry applications. BlackBerry Traffic is now powered by TomTom HD Traffic, giving customers access to the most accurate, comprehensive, and up-to-date traffic information on the market. Additionally, TomTom maps and location content is used in BlackBerry Maps, and for BlackBerry Locate Services, which gives third-party software developers access to the mapping and traffic information for their own apps.
“Through our strategic relationship with RIM, we are enabling the future of mobile travel with powerful location content and realtime information, including HD Traffic,” said Nuno Campos, vice president of sales and marketing, TomTom Licensing. “TomTom’s market-leading realtime traffic information will provide BlackBerry customers with the best mobile travel experience.”
“We’re thrilled to work with TomTom to leverage their industry-leading traffic and travel content for BlackBerry Traffic and BlackBerry Maps, and to enable access to those capabilities for BlackBerry developers as well,” said Martyn Mallick, vice president, Global Alliances and Business Development, RIM.
According to a recent study, TomTom’s traffic information saves commuters 50 minutes of travel time per week or approximately 40 hours per year. With HD Traffic, BlackBerry customers will be able to select the best route to their destinations in an effort to not only save time but also fuel. |
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